People have been getting calls, telling them that they have to take action or your Google business listing will be removed.
That kind of thing could be tough for a business if the threat was real.
But those calls are not legit, and not from Google.
The FTC just filed a lawsuit against companies that made these types of calls. According to the complaint, people who believed the calls and then spoke to a live telemarketer were told that they could avoid the problem by paying a fee (up to $700).
When people paid this fee, the scammers then allegedly targeted them with offers for even more expensive services that would supposedly improve Google search results. Of course, nobody making those calls is affiliated with Google.
And businesses can, for free, manage their own Google business listing.
If you get a call like this, don’t press any buttons. Don’t call the number back, and don’t engage. The best thing to do? Immediately hang up the phone, and then talk about it with your colleagues or employees.