In June 1998, the FTC issued Online Privacy: A Report to Congress.
The Report noted that while over 85 percent of all websites collected personal information from consumers, only 14 percent of the sites in the FTC’s random sample of commercial websites provided any notice to consumers of the personal information they collect or how they use it.
So with all news coverage about the Facebook data breach and other companies failing to protect consumers privacy, I decided to read website Privacy Policy.
Guess what? 9 out of 10 websites didn’t have a website privacy policy
Should you have a privacy policy page? Yes!
How to get your Privacy Policy:
- Hire a lawyer
- Use a privacy policy template
Sources:
- https://www.ftc.gov/tips-advice/business-center/guidance/advertising-marketing-internet-rules-road#protecting
- https://www.ftc.gov/reports/privacy-online-fair-information-practices-electronic-marketplace-federal-trade-commission
Check previous episodes here https://s.marketing/category/news/
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